Assessfy Pvt. Ltd Moderate 4 milestones 50 marks

Employer Branding and Its Impact on Talent Acquisition

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

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About this project

Employer Branding and Its Impact on Talent Acquisition

Objective: Analyze employer branding and its impact on talent acquisition effectiveness.

Context: In India's competitive job market, a strong employer brand is key to attracting top talent and differentiating organizations from rivals.

What you'll build: You will conduct an employer brand audit, survey candidates using Google Forms or Typeform, and assess the impact of branding on recruitment outcomes through data analysis in Excel or SPSS. Visual branding materials will be created using Canva or Adobe Spark, and strategies will be developed to strengthen employer appeal.

Deliverables: Present a final report with audit findings, survey results, branding visuals, and strategic recommendations for employer branding.

Milestones

1. Employer brand audit

10 marks 7d

Conduct a comprehensive audit of your chosen organization's current employer brand. Gather and analyze data from sources such as company career pages, social media, employee reviews, and recruitment materials. Submit a concise report summarizing key strengths, weaknesses, and public perceptions, supported by specific examples and evidence.

2. Candidate survey

10 marks 7d

Design and administer a survey targeting recent job candidates or applicants to the organization. Collect responses on their perceptions of the employer brand and its influence on their application decisions. Submit the survey instrument, response data, and a brief summary of key findings with relevant charts or tables.

3. Brand impact assessment

15 marks 7d

Analyze the relationship between employer branding elements and talent acquisition outcomes using your audit and survey data. Identify patterns or correlations, and assess how brand perceptions impact candidate attraction and selection. Submit a written assessment with clear evidence, data visualizations, and actionable insights.

4. Final report with branding strategies

15 marks 9d

Compile a final report that synthesizes your audit, survey, and assessment findings. Propose at least three targeted employer branding strategies to improve talent acquisition, justifying each with your data. Ensure your report is well-structured, includes supporting evidence, and provides clear, actionable recommendations.

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Upcoming sessions

Session	Window	Enrolled
Employer Branding and Its Impact on Talent Acquisition	11 Jun 2026 to 10 Jun 2028	0

Skills you'll learn

data-start="706" data-end="736"> Employer Branding Strategydata-start="737" data-end="775"> Talent Acquisition and Recruitmentdata-start="776" data-end="805"> Human Resource Managementdata-start="806" data-end="838"> Market Research and Analysisdata-start="839" data-end="877"> Communication and Content Creationdata-start="878" data-end="916"> Data Collection and Interpretation

Tools used

Survey Tools: Google FormsTypeform Data Analysis: MS ExcelSPSS Design: CanvaAdobe Spark (for branding visuals) Social Media Platforms: LinkedInGlassdoorInstagram Documentation: MS WordPowerPoint

Prerequisites

Basic understanding of HRM and recruitment life cycle Familiarity with branding and marketing principles Awareness of current HR trends and digital platforms Knowledge of employee engagement concepts

Available mentors

Priyang Kumar

Free

You'll earn — Certificate (PDF)

AICTE-aligned Project Completion Certificate

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Employer Branding and Its Impact on Talent Acquisition

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