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A Comparative Study on Criteria on Economic and Performance Basis for HUL and ITC Compa...

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About this project

A Comparative Study on Criteria on Economic and Performance Basis for HUL and ITC Companies

Objective: Compare the economic and performance criteria of HUL and ITC to evaluate their competitive positioning.

Context: HUL and ITC are major FMCG companies in India, where market share, financial health, and strategic marketing drive industry leadership. Understanding their comparative strengths helps inform business strategy and investment decisions.

What you'll build: You will compile company profiles, analyze financial statements over 3-5 years using ratio analysis in Excel, and benchmark product performance via sales and market share data from portals like Statista and Moneycontrol. SWOT/PESTEL analyses will contextualize findings.

Deliverables: The project will result in a comparative analysis report and presentation summarizing key economic and performance insights for HUL and ITC.

Milestones

1. Company profile compilation

10 marks 6d

Compile detailed profiles for HUL and ITC, including their founding history, key business segments, leadership, and recent strategic initiatives. Submit a concise document with referenced sources, ensuring all relevant company background information is clearly organized for comparison.

2. Economic indicator analysis (3â€“5 years)

10 marks 6d

Collect and analyze 3-5 years of economic indicators for both companies, such as revenue, profit margins, EPS, and market capitalization. Present your findings in a comparative table or chart, highlighting trends and providing brief commentary on significant changes.

3. Product performance comparison (sales, market share)

10 marks 6d

Gather sales figures and market share data for major product categories of HUL and ITC over the past 3-5 years. Create a side-by-side comparison using graphs or tables, and summarize key differences in product performance with supporting evidence.

4. SWOT/PESTEL analysis

10 marks 6d

Conduct both SWOT and PESTEL analyses for HUL and ITC, focusing on their economic and performance criteria. Submit structured matrices for each company, ensuring all points are specific and substantiated with data or examples relevant to their recent business context.

5. Report presentation

10 marks 6d

Prepare and submit a comprehensive report presentation that synthesizes your comparative study findings, including visuals and concise explanations. Ensure your slides or document are logically organized, clearly communicate insights, and address all previous milestone analyses.

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Upcoming sessions

Session	Window	Enrolled
A Comparative Study on Criteria on Economic and Performan...	11 Jun 2026 to 10 Jun 2028	0

Skills you'll learn

Financial statement analysisStrategic marketing comparisonPerformance benchmarkingCompetitive analysis

Tools used

Company annual reports Ratio analysis in Excel Market research portals (StatistaMoneycontrol)

Prerequisites

Financial ratios and analysis basics Marketing performance metrics Knowledge of FMCG industry

Available mentors

Priyang Kumar

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