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A Comparative Study of Bancassurance Products in Banks

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About this project

A Comparative Study of Bancassurance Products in Banks

Objective: Compare bancassurance products offered by different banks in India to assess their features and market effectiveness.

Context: Bancassurance is a growing distribution channel in India, influencing customer access to insurance and banks' revenue streams. Evaluating product offerings helps banks and insurers enhance customer satisfaction and competitiveness.

What you'll build: You'll gather data from questionnaires, bank websites, and insurance reports to study 3-5 banks' bancassurance product ranges, pricing, benefits, and market reach. Using Microsoft Excel or Google Sheets, you'll analyze customer satisfaction and recommend improvements based on comparative insights.

Deliverables: A comparative analysis report with tables, charts, and targeted recommendations for enhancing bancassurance offerings.

Milestones

1. Select 3â€“5 banks offering bancassurance

10 marks 7d

Identify and list 3-5 banks that actively offer bancassurance products in your target region. For each bank, provide a brief rationale for selection, including their market presence and relevance to the study. Submit a table summarizing the banks and your selection criteria.

2. Study product range, pricing, benefits

10 marks 7d

Collect detailed information on each selected bank's bancassurance product range, pricing structures, and key benefits. Present your findings in a comparative table, highlighting similarities and differences. Ensure all data sources are cited and product features are clearly described for assessment.

3. Analyze market reach and customer satisfaction

15 marks 7d

Gather and analyze data on the market reach (e.g., number of customers, distribution channels) and customer satisfaction (e.g., survey results, ratings, testimonials) for each bank's bancassurance offerings. Summarize your analysis in a report with supporting charts or tables, drawing clear comparisons across banks.

4. Recommend improvements

15 marks 9d

Based on your comparative analysis, propose specific, actionable recommendations for each bank to improve their bancassurance products or delivery. Justify each recommendation with evidence from your research, and present your suggestions in a concise, well-structured document.

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Upcoming sessions

Session	Window	Enrolled
A Comparative Study of Bancassurance Products in Banks	11 Jun 2026 to 10 Jun 2028	0

Skills you'll learn

data-start="842" data-end="874"> Financial Services Knowledgedata-start="875" data-end="899"> Comparative Analysisdata-start="900" data-end="937"> Market Research and Survey Designdata-start="938" data-end="956"> Report Writingdata-start="957" data-end="980"> Data Interpretationdata-start="981" data-end="1022"> Presentation and Communication Skills

Tools used

Data Collection: Questionnairesbank websitesinsurance company reports Analysis Tools: Microsoft ExcelGoogle Sheets Statistical Tools (optional): SPSS / R for satisfaction and performance metrics Documentation: MS Word for report writingMS PowerPoint for presentation

Prerequisites

Understanding of banking and insurance sector fundamentals Awareness of IRDAI regulations related to bancassurance Basic concepts of marketing and financial product distribution Knowledge of customer relationship management

Available mentors

Priyang Kumar

Free

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