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Marketing Strategy on Policy Bazaar

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

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Milestones

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Core skills

About this project

Marketing Strategy on Policy Bazaar

Objective: Develop a data-driven marketing strategy for Policy Bazaar to optimize user acquisition and engagement.

Context: Policy Bazaar is a leading fintech platform in India, where digital insurance adoption is rapidly growing but competition and user retention remain challenging. Understanding effective marketing strategies is crucial for sustaining growth in this dynamic sector.

What you'll build: You will analyze Policy Bazaar's business model, map the digital user journey, and evaluate online engagement using website traffic tools like SEMrush or Ubersuggest. Performance metrics will be assessed through IRDAI reports, interviews, and surveys, culminating in strategic mapping and SWOT/PESTEL analyses.

Deliverables: The output will include a working strategy document, detailed analysis reports, and actionable marketing insights for Policy Bazaar.

Milestones

1. Business model breakdown

10 marks 6d

Create a detailed breakdown of Policy Bazaar's business model, including revenue streams, customer segments, value propositions, and key partners. Submit a structured diagram or table summarizing these components, ensuring each element is specific to Policy Bazaar's operations and digital insurance marketplace.

2. Online engagement analysis

10 marks 6d

Analyze Policy Bazaar's online engagement by collecting data from their website, social media, and app reviews. Present metrics such as user traffic, engagement rates, and sentiment analysis, and summarize findings in a concise report highlighting patterns and areas for improvement.

3. Strategy mapping

10 marks 6d

Map out Policy Bazaar's current marketing strategies using a visual framework (e.g., strategy canvas or flowchart). Clearly identify channels, tactics, and target audiences, and submit a diagram with brief annotations explaining how each element supports the company's growth objectives.

4. SWOT/PESTEL

10 marks 6d

Conduct a SWOT and PESTEL analysis tailored to Policy Bazaar. Present your findings in two structured tables, with concise, evidence-based points for each factor, focusing on how internal and external factors impact Policy Bazaar's marketing and competitive position.

5. Final insights

10 marks 6d

Synthesize your research and analyses to deliver 3-5 actionable insights for Policy Bazaar's future marketing strategy. Present these insights in a brief report, each supported by evidence from your previous milestones, and clearly explain their potential impact on business outcomes.

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Upcoming sessions

Session	Window	Enrolled
Marketing Strategy on Policy Bazaar	11 Jun 2026 to 10 Jun 2028	0

Skills you'll learn

Fintech marketingDigital user journey mappingPerformance metrics analysis

Tools used

Website traffic tools (SEMrush/Ubersuggest) Interviews/Surveys Reports from IRDAI

Prerequisites

Insurance industry knowledge STP model and brand awareness concepts

Available mentors

Priyang Kumar

Free

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Marketing Strategy on Policy Bazaar

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