Assessfy Foundation Projects Lab Beginner 5 milestones 100 marks

Build Your Own Simple A/B Test Calculator

Discipline: Marketing Analytics Level: Foundation Industry: Marketing Function: Marketing Team: up to 3 Assessment: 5 milestones (100 marks)

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

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About this project

What you'll build: You'll design a beginner-friendly calculator that lets users input data from two groups in a marketing A/B test, then shows which version performed better. The calculator will clearly identify the 'winner' and display the results in an easy-to-understand way.

Why it's a good starter: This project is small, step-by-step, and uses tools you already know or can quickly pick up. You'll focus on just one main task: comparing two groups and displaying the outcome, with no confusing statistics or coding tricks. It's a gentle introduction to marketing analytics projects.

What you'll learn: You'll get hands-on practice with basic programming, building user-friendly web tools, and working with real marketing data. You'll also learn how to make your results clear and actionable, which is a crucial skill for any marketer!

Milestones

1. Setup & Project Plan

10 marks 5d

Submit a short plan outlining your project steps and a sample dataset for your A/B test. What done looks like: A one-page plan (in Google Sheets or Word) describing what your calculator will do, plus sample numbers for group A and B.

2. Build Calculator Core (Input & Calculation)

35 marks 10d

Submit your code that takes in two sets of numbers (group A and B), performs a simple comparison, and calculates which group has a higher conversion rate. What done looks like: Working code in Colab or Streamlit/Gradio that accepts input and shows conversion rates for both groups.

3. Add Clear Winner Readout & User-Friendly Features

30 marks 14d

Submit your improved calculator with a clear, bold message showing which group won, plus any small usability improvements (like reset button or input hints). What done looks like: The tool highlights the winner and is easy for anyone to use.

4. Testing & Polish

15 marks 8d

Submit screenshots showing your tool tested with at least 3 example datasets, plus a checklist of what works and what could be improved. What done looks like: Screenshots and a simple test log; your tool is bug-free and easy to use.

5. Demo & Short Report

10 marks 7d

Submit a brief (1-page) report describing how your calculator works, who could use it, and what you learned. Demo your tool for a friend or online. What done looks like: A clear demo (video or screenshots) and a friendly summary report.

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Skills you'll learn

Marketing AnalyticsBasic programming (using Python or JavaScript)Simple web form designHandling user input and calculationsDisplaying clear resultsUnderstanding A/B test basics

Tools used

Google Colab or Jupyter NotebookPython (with Streamlit or Gradio for UI)Google Sheets (for planning and sample data)GitHub (optionalfor sharing your code)

Prerequisites

Basic school maths (percentagesaddition)Intro to programming (any language)

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You'll earn — Certificate (PDF)

AICTE-aligned Project Completion Certificate

A formal, audit-ready PDF certificate issued by Assessfy + your institute on successful completion. Includes AICTE credit hours, your evaluator's signature, and a QR code for third-party verification.

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Build Your Own Simple A/B Test Calculator

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You'll earn — Digital Badge

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Build Your Own Simple A/B Test Calcul…

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