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A Study of Consumer Behavior in Real Estate Sector

Real-world project · AICTE-aligned · AI-graded · Audit-ready certificate

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Milestones

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About this project

A Study of Consumer Behavior in Real Estate Sector

Objective: Examine consumer behavior trends in the Indian real estate sector to inform market strategies.

Context: Real estate in India is influenced by shifting buyer preferences, digital finance adoption, and evolving market dynamics, making it essential for developers and investors to understand consumer motivations and trends.

What you'll build: You will design and conduct surveys using Google Forms or SurveyMonkey, analyze buyer data with Excel/Tableau, and leverage tools like Google Trends and Razorpay insights to correlate consumer behavior with market movements. The study will cover both residential and commercial segments, producing actionable insights.

Deliverables: The final output will be a detailed report with data visualizations and key behavioral insights for stakeholders in the real estate sector.

Milestones

1. Define scope (residential/commercial)

10 marks 6d

Specify whether your study focuses on residential or commercial real estate. Clearly justify your choice using recent market data or trends, and outline the key consumer behavior aspects you will investigate within the chosen segment. Submit a concise scope statement and a rationale document.

2. Survey design & respondent selection

10 marks 6d

Design a detailed survey questionnaire targeting relevant consumer behavior factors in your selected real estate segment. Define your respondent selection criteria, including demographic and geographic considerations, and document your sampling method. Submit the finalized survey and a respondent recruitment plan.

3. Data analysis on buyer preferences

10 marks 6d

Analyze collected survey data to identify patterns in buyer preferences, such as location, price sensitivity, amenities, and decision drivers. Present your findings using appropriate charts or tables, and provide a brief interpretation of the main trends. Submit your cleaned dataset, analysis outputs, and summary of key preferences.

4. Correlation of consumer behavior with market trends

10 marks 6d

Examine how the identified consumer behavior patterns align with or diverge from current real estate market trends, using recent transaction data or published reports. Clearly show correlations or discrepancies with supporting evidence. Submit a comparative analysis with referenced data sources.

5. Report writing with insights

10 marks 6d

Compile a comprehensive report summarizing your methodology, key findings, and actionable insights about consumer behavior in your chosen real estate segment. Highlight implications for real estate stakeholders and suggest recommendations. Submit a well-structured, professionally formatted report with all supporting materials.

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Upcoming sessions

Session	Window	Enrolled
A Study of Consumer Behavior in Real Estate Sector	11 Jun 2026 to 10 Jun 2028	0

Skills you'll learn

Market trend analysisDigital finance toolsBehavioral analysisSurvey & data analytics

Tools used

Google Forms/SurveyMonkey Data visualization (Excel/Tableau) Analytical tools (Google TrendsRazorpay insights)

Prerequisites

Basics of fintech and digital payments Awareness of UPIe-wallets Research methodology

Available mentors

Priyang Kumar

Free

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A Study of Consumer Behavior in Real Estate Sector

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